I have always been a fan of Kevin Smith…Mallrats, Chasing Amy, Dogma, Red State. I enjoy his humor and his commentary on life and the world around us. This book is perfectly Kevin Smith. It is full of profanity and profound wisdom. He gives us an inside look into the indie movie business (Mirimax specifically) and how he makes movies. If you don’t like to see sex or profanity in your books this is definitely not the one for you. Kevin Smith wrote this book like he talks on his SModcasts; in fact it reads just like a really long SModcast. Even though this book touches on all aspects of his career, Smith is really telling the world of movies good-bye with this book. He outlines the reasons why he is retiring from movie making: his idol/mentor Harvey Weinstein has gone to the dark side, he endured horrible “celebrity” movie stars for a movie, he made the movie he was passionate about (Red State), and he has embarked on a new enterprise (Smodcasting). I love the insider knowledge Kevin Smith gives us about moviemaking. It is interesting to know that Bruce Willis is a diva, Quentin Tarrantino is genuinely a great person and that the Weinsteins have changed and the big studios aren’t all bad. I really enjoyed his rationale for how he marketed Red State and his ode to his wife Jen. The Southwest Airlines section made me cringe…he was treated horribly and I can’t believe they embarrassed a young woman just to make their point. I think we are going to miss Kevin Smith at the movies, but I am going to enjoy seeing what he comes up with in the future.