I’ll admit it I picked this book up because of the purple Holstein pattern on the book and then checked it out for the title.
It’s an interesting read for those concerned with business, marketing and reaching new customers. I think it could give you some good ideas for a business or for a non-profit and even a library. I think it’s main message is we can’t just keep doing everything the same and still stay vital and important to our community and customer base. We need to keep striving to improve, be memorable and provide excellent service.