Think those are just letters you are reading. Think again. Simon Garfield takes us through the history of different type styles and tells the story of the most common and popular. How type is an artistic medium in it’s own right and can cover meaning and emotion all on it’s own. He also explores the lives of the original typographers the legibility of highway signs and hidden messages in presidential campaign fonts. You’ll never look at text and all of those font style choices the same again.